업무내용
[Who we are] Join CJ CheilJedang, one of Korea’s most iconic and globally ambitious companies, as we accelerate the global growth of bibigo – our flagship brand redefining Korean food for the world. As a key member of the bibigo Brand Team, you'll play a pivotal role in shaping the future of the brand on the world stage. In this role, you will lead the development and execution of a long-range planning and AOP process for the bibigo brand in a highly networked way. This is more than a planning role, it’s a chance to steer a globally recognized brand across dynamic markets, influence portfolio decisions, and ensure our strategies are both locally relevant and globally consistent. [What you do] - Lead the creation and ongoing refinement of a 3-year global strategic growth plan for the bibigo brand, including defining key growth strategies, priorities, initiatives, and timelines. - Collaborate in a highly networked environment, partnering closely with country marketing teams, the Global Marketing team, as well as with key value chain stakeholders, to ensure alignment and buy-in across all markets. - Lead the annual global business review and drive a dynamic refresh of the Long-Range Plan (LRP) through close collaboration with the main stakeholders. - Translate the LRP into a globally aligned Annual Operating Plan (AOP), partnering with key marketing functions while ensuring seamless integration with local market priorities. - Lead the execution of the brand’s annual Kitchen Week event, from strategic planning to event execution, reinforcing brand equity and engagement across regions. - Partner, engage and collaborate effectively with country marketing teams at every step of the strategy and planning process to effectively understand and serve individual market needs. -Lead impactful brand performance reporting, delivering clear insights and strategic recommendations for continuous improvement.
지원자격
| Experience -12+ years of experience in branded food or consumer packaged goods (CPG) industries, with a strong track record of delivering results. -Proven success in brand and marketing management roles, particularly those involving brand strategy, strategic leadership, and integrated marketing communications across multiple markets. | Qualification -Excellent verbal and written Korean & English communication skills.
우대사항
| Preferred Experiences -Academic background in Business Administration, Marketing, or Management is preferred. -Global or regional experience in matrixed organizations is a plus.
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