업무내용
[What you do] 1. Lead Global Website Development & Operations -Lead end-to-end planning, development, and optimization of global brand websites. -Manage multilingual content delivery and experience consistency using Adobe Experience Manager (AEM) or equivalent CMS platforms. -Ensure platform scalability, accessibility, SEO, and UX best practices. 2. Brand Content Strategy & Digital Campaign Support -Translate brand and marketing strategies into digital content frameworks and journeys. -Collaborate with creative, content, and regional teams to localize and scale experiences. -Continuously monitor user behavior and content performance using Adobe Analytics or GA4. 3. Digital Experience Optimization -Apply insights from Adobe Analytics to drive data-informed decision-making. -Leverage tools like Adobe Target to create, manage, and A/B test personalized customer experiences. -Improve conversion and engagement through user segmentation, targeting, and campaign iterations. 4. Project Management & Cross-Functional Collaboration -Act as a key project lead coordinating across HQ, local markets, agencies, and technology teams. -Manage project scopes, timelines, budgets, and resource allocations using Agile tools (e.g., Jira,Confluence). 5. Leadership in Digital Execution -(Consulting or Agency Experience) Serve as a lead digital strategist or PM for global website and platform rollouts. -(HQ Experience) Own digital operations across global domains, governing platform standards and delivery models. 6. Digital Stack Integration & MarTech Implementation -Collaborate with IT and data teams to integrate Adobe solutions with CRM, CDP, and marketing automation systems. Support roadmap development for scalable, future-ready digital ecosystems.
지원자격
-7+ years of experience in digital transformation, web platform management, or digital marketing.
-Hands-on experience with Adobe Experience Cloud solutions, including:
1) Adobe Experience Manager (AEM) – content modeling, templates, authoring, publishing
2) Adobe Analytics – dashboarding, segment building, journey analysis
3) Adobe Target – personalization, multivariate testing, audience targeting
-Proven experience in leading global or regional website projects and digital platform operations.
-Strong knowledge of customer experience (CX), digital storytelling, and marketing performance metrics.
-Excellent communication and stakeholder management skills.
-Business-level English fluency. 우대사항
-Experience working with or managing Adobe implementation partners or system integrators. -Adobe certifications (e.g., AEM Sites Architect, Adobe Analytics Business Practitioner). -Familiarity with Adobe Launch, Adobe Workfront, or integrations with CRM platform. -Background in working in global HQ or top-tier digital/creative agency environments.
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